WelcomePAC Launches “Win The Middle” Campaign, Slate
The rise of data in politics has led many to assume the political marketplace is efficient. But the reality is far from it: parties regularly fail to contest winnable districts and over-spend in races that end up being blowouts. Ratings agencies and parties assume that House outcomes will closely correlate to Presidential outcomes, but in reality, moderate candidates overperform and extremists underperform these fundamentals. This opens opportunities to win districts that are flying under the radar.
WelcomePAC, the $2 million moderate Democratic PAC focused on welcoming Republicans into the Democratic electorate, has launched the Win the Middle campaign, identifying the best investments to defeat MAGA Republicans. Our first slate features committees aligned with the candidates, incumbents and organizations that have proven most effective at winning the voters in the middle who will decide 2024.
“Democrats get bombarded with emails, texts, mail, calls, and digital ads soliciting a dollar to defeat a radical GOP, but 95 cents of that dollar may go back to Facebook, the fundraising firm and their texting subcontractor. And the nickel that makes it to a campaign? Often siphoned off each cycle to candidates who don’t have a chance at winning,” said Lauren Harper, Co-Founder of WelcomePAC. “We believe there’s a better way. Our bank of case studies has identified how candidates win over voters in the middle. Now, we’re presenting investment opportunities so you can help a Win the Middle slate, guiding your dollars to the majority makers – moderate candidates often overlooked by both donors and party organizations.”
The 12 committees – broken into 4 buckets of incumbents, candidates, opportunity districts and Democratic organizations – featured in the first Win the Middle slate are:
· Janelle Bynum (OR-05)
· Will Rollins (CA-41)
· Adam Frisch (CO-03)
· Mary Peltola (AK-AL)
· Marie Gluesenkamp Perez (WA-03)
· Jared Golden (ME-02)
· PA-10 2024 Democratic Nominee Fund
· WI-03 2024 Democratic Nominee Fund
· WelcomePAC
· Blue Dog PAC
· Shield PAC
· New Democrat Coalition Action Fund
For information on WelcomePAC’s first Win the Middle slate, visit the ActBlue page, WelcomeStack.org or @TheWelcomePAC on X
For media availability, contact Lauren Harper at lauren@welcomepac.org or (704) 222-3421.
ABOUT WELCOMEPAC:
WelcomePAC launched in 2021 to support Democrats who could reach disaffected Republicans in previously uncontested races, raising more than $2 million in less than a year. The New York Times called us a “Centrist Insurgency,” and we continue to leverage swing voters on behalf of democracy in the 2024 cycle. Learn more at welcomepac.org.